Pop-Tarts Teams Up With Marvel Studios’ “The Fantastic Four: First Steps”

Pop-Tarts joins Marvel's Fantastic Four: First Steps promo with limited-edition treats, including a Walmart-exclusive Blue Raspberry flavor and hero-themed designs.

The Fantastic Four is riding a wave of cross-promotional success, with the latest brand to join the lineup being Pop-Tarts. Hot on the heels of their eye-catching collaboration with General Mills—featuring limited-edition cereal boxes inspired by Marvel Studios’ Fantastic Four: First Steps—the iconic superhero team is becoming a dominant presence on store shelves. With multiple brands jumping on board to celebrate the film’s upcoming release, the question on everyone’s mind is: will this be the summer of Superman, or will the Fantastic Four steal the spotlight?

In 1963, Pop-Tarts changed the world forever with its groundbreaking take on the classic toast and jam. Now, Pop-Tarts is earning its place as a snack superhero! The toaster pastry lineup inspired by Marvel Studios’ “The Fantastic Four: First Steps,” in theaters July 25, gives fans a fanTASTEic snacking experience that will take taste buds on a nostalgic journey.

Pop-Tarts joins Marvel's Fantastic Four: First Steps promo with limited-edition treats, including a Walmart-exclusive Blue Raspberry flavor and hero-themed designs.

Fan-favorite Pop-Tarts Frosted Blue Raspberry is returning to the pastry universe – exclusively at Walmart – after a six-year hiatus. Filled with a deliciously gooey blue raspberry-flavored center, these cosmic power-inspired pastries strike the perfect balance of tangy, fruity and sweet. Each pastry features one of eight unique frosting designs inspired by the iconic Super Hero team, their powers, and more. The printed pastries will also be available in specially marked boxes of Pop-Tarts Frosted Strawberry at grocery retailers nationwide.

Beginning this month, while supplies last, grab limited-edition Pop-Tarts Frosted Blue Raspberry at Walmart.


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