NUFS: Redefining Healthy Snacking with Clean, Fun, and Flavorful Food

When it comes to finding healthy snacks, the options on store shelves are often misleading, offering promises of wellness that don’t always hold up. Interestingly, some of the best snack ideas emerge from individuals who face the challenge of finding genuinely wholesome products. Driven by necessity, they set out to create something better.

This is the story behind NUFS—a healthy snack brand born out of a personal journey. Founded by two sisters after their father was diagnosed with diabetes, NUFS was their answer to a gap in the market. They struggled to find snacks that were not only clean and low in sugar but also satisfying and delicious. Rather than settling, they decided to craft their solution, giving rise to a brand that redefines snacking with purpose and care.

Emerging brands like NUFS often face the challenge of elevating their product to reach new heights. Recognizing the need for a stronger identity to stand out in a competitive market, NUFS sought a creative partner to redefine its brand. Enter The Working Assembly.

Have fun with food.

The Working Assembly embraced the exciting challenge of capturing NUFS’ essence—a snack brand that prioritizes clean, healthy ingredients while celebrating the joy and indulgence of snacking. Their mission was clear: to craft a compelling brand identity and packaging system that would not only differentiate NUFS but also stay true to its core purpose—making food fun, enjoyable, and guilt-free.

Through meticulous design and strategic messaging, The Working Assembly transformed the NUFS vision into a vibrant reality. Every element of the branding reflected the company’s commitment to health, delicious flavor, and playful energy, creating a standout presence in the healthy snack market while resonating deeply with its audience.