Gamers and binge-watchers alike, get ready to celebrate because Heinz is here to make your relaxation sessions even more effortless. This latest innovation promises to boost your gaming experience, helping you score higher without sacrificing convenience. Heinz is determined to ensure that your snack breaks don’t result in losing the game.
Now, you can dip your chicken nuggets without even lifting a finger. The beloved condiment brand has long been a go-to for gamers, offering the perfect pairing for finger foods. And now, they’ve raised the bar, introducing a new way for gamers to indulge in their favorite sauces without interrupting their gameplay. Heinz unveiled this groundbreaking product, the Hum Hum, at the Esports World Cup 2024—the largest gaming festival in the world, hosted in Riyadh, Saudi Arabia. Prepare to game on with no messy distractions!
“We know that 75% of Heinz lovers wish they could dip sauces while gaming,” Passant El Ghannam, the head of marketing at Kraft Heinz MEA, shared in a statement. “Hum Hum is our irrational act of love to our gamer consumers’ irrational love for Heinz. It is our gift to the gaming community because every gaming session deserves to be saucy and, of course, uninterrupted.”