Mummy Meegz Launches New Chickee Eggs in Time for Veganuary

Chickee Eggs, is a delightful creation inspired by the beloved Cadbury’s Mini Eggs but crafted with a plant-based recipe that will captivate consumers seeking tasty vegan options. Available in an 85-gram sharing bag, these delectable treats promise a guilt-free indulgence, aligning perfectly with the brand’s recent foray into the Vegan Choccy Balls, featuring an exquisite oat milk chocolate formulation. Mummy Meegz a UK plant-based chocolate brand is fully embracing Veganuary with the exciting introduction of a delectable new product designed to cater to the cravings of those with a sweet tooth while steering clear of dairy-based alternatives.

Dean Adamson, the Co-Founder of Mummy Meegz, expressed his enthusiasm for the latest addition to their lineup, stating, “The Mummy Meegz team has dedicated the past 12 months to the development of our innovative new products, and we are thrilled to unveil our Chickee Eggs just in time for Veganuary. This exciting launch is a testament to our commitment to providing delicious and plant-based alternatives that cater to the evolving preferences of our customers.”

Mummy Meegz has strategically entered a burgeoning market, as projections indicate significant growth potential in the vegan chocolate confectionery segment. According to reports, the market for vegan chocolate confectionery is anticipated to experience a Compound Annual Growth Rate (CAGR) of approximately 14.95% by the year 2027. This impressive growth forecast underscores the increasing consumer interest and demand for plant-based alternatives within the chocolate confectionery landscape.

The decision by Mummy Meegz to venture into this rapidly expanding market aligns with the broader trend of consumers seeking more sustainable and ethical choices in their food preferences. By capitalizing on the rising popularity of vegan products, Mummy Meegz not only demonstrates a keen understanding of market dynamics but also positions itself as a forward-thinking player in the confectionery industry. As the market continues to evolve, the brand’s strategic move to offer delectable vegan options, such as the Chickee Eggs and Vegan Choccy Balls, is poised to capture the attention of a growing demographic of conscious consumers.