Lebron James joins Taco Bell’s effort to free “Taco Tuesday” for everyone

LeBron James, a prominent figure and a fan of “Taco Tuesday,” has expressed his support for Taco Bell’s initiative to cancel the registered trademark. It has been almost a week since Taco Bell began its mission to free the phrase “Taco Tuesday” from its trademarked status. The goal is to allow small businesses, independent restaurants, food trucks, and taco lovers to use the popular term without restrictions. The trademark’s existence since 1989 has posed a threat to companies of all sizes. On May 16, 2023, Taco Bell submitted legal petitions to the USPTO Trademark Trial and Appeal Board to cancel the federal trademark registrations for “Taco Tuesday.”

Taco Bell is rallying taco enthusiasts to support their efforts to cancel the Taco Tuesday trademark registrations

“‘Taco Tuesday‘ is a tradition that everyone should be able to celebrate. All restaurants, all families, all businesses – everybody,” says LeBron James. “‘Taco Tuesdays‘ create opportunities that bring people together in so many ways, and it’s a celebration that nobody should own.”

“Our passion for liberating ‘Taco Tuesday‘ is fueled by the community of taco enthusiasts that turned two simple words into a cultural phenomenon,” says Taco Bell’s Chief Marketing Officer, Taylor Montgomery. “To see the support and excitement in response to our efforts to free ‘Taco Tuesday‘ for everyone is not something we take lightly. And, much like Taco Tuesday itself, it’s better when shared.”