Cereal has consistently served as a reliable and reasonably priced staple for families, with Kellogg’s leading the charge in crafting iconic cereals. While health-conscious individuals often lean towards pricier cereal options found in the grocery store’s health section, Kellogg’s recognizes this niche market and endeavors to meet the demands of those seeking a healthier diet. Kellogg’s “Extra” cereal line specifically caters to this discerning group.
Kellogg’s has recently introduced a new health-focused cereal called Extra Crispy Clusters in Almond and Cinnamon flavors. This cereal aims to bring innovation to the cereal market, but it comes with a hefty price tag of $10.00 per box, which is a departure from the typical cost of cereal. The pricing strategy has raised eyebrows, as it places Kellogg’s Extra Crispy Clusters in a premium category and positions the product prominently in the regular cereal aisle.
Recently introduced to the shelves of various grocery stores and retailers, this cereal has generated mixed reactions among shoppers. The packaging highlights its nutritional qualities, boasting about being packed with fiber and whole grains, and promotes its irresistible quality with the tagline: “Melt in your mouth delicious clusters.” Despite these claims, not everyone is that eager about the product, as one critic warns, “These will tear off the roof of your mouth.”
In terms of quantity, the Kellogg’s Extra Crispy Clusters cereal box exceeds the standard size of other Kellogg’s offerings, such as the regular Kellogg’s Corn Flakes, while closely aligning with the size of the family-size Kellogg’s Raisin Bran Crunch. Interestingly, both of these comparable cereal options are priced at $5.39 each at groceries, making them significantly more affordable than Kellogg’s Extra Crispy Clusters.
The substantial cost of the new cereal has sparked discussions among consumers, prompting a reassessment of the value proposition associated with premium and health-focused cereal choices. As Kellogg’s continues to push the boundaries of cereal innovation, the market’s response will likely shape the trajectory of future product developments and pricing strategies in this competitive industry.