Kellanova Brings New Waffle Flavor Eggo Coffee

The iconic waffle brand Eggo has teamed up with the coffee experts at Two Rivers Coffee Company to bring you the delightful Eggo Coffee. This exciting new beverage line is designed to be the ultimate solution to morning chaos, offering a comforting and delicious start to your day. This new beverage line, launching in mid-August, will be available both in stores and online. The coffee will be offered in the convenient Keurig K-Cup format, featuring five enticing flavors: Maple Syrup Eggo, Vanilla Eggo Coffee, Cinnamon Toast Eggo, Blueberry Eggo, and Chocolate Chip Eggo.

With these morning-inspired flavors, Eggo Coffee aims to evoke the comforting experience of enjoying a stack of waffles drizzled with syrup. This venture into the coffee market aligns with Kellanova’s strategy to expand its business by creating innovative collaborative products that leverage its well-known brands. By introducing Eggo Coffee, Kellanova joins other prominent CPG food brands, such as M&M’s and Twix, in exploring the coffee segment.

Sam Blaney, the director of marketing for Two Rivers Coffee, said in a statement the drinks are designed to fit into breakfast.

“Many of us have fond memories of eating Eggo waffles throughout our childhood, and now, there’s a whole new way to indulge in a taste of that nostalgia — with an added boost of caffeine — thanks to our Eggo Coffee,” Blaney said. “We are sure this will fly off supermarket shelves..”