Jell-O unveils new logo and revamped packaging of jiggly goodness

Kraft Heinz, the owner of the beloved jiggly snack, Jell-O, is undertaking a significant transformation of the brand’s logo and packaging after a decade. This exciting revamp aims to breathe new life into the brand, which had been perceived as outdated. Anticipating the upcoming changes, customers can look forward to a remarkable shift in the overall appearance of Jell-O products.

Jell-O gets a ‘bold’ new look for the first time in 10 years

“The new fruit and pudding imagery unleashes imaginations by shifting away from literal depictions of the product to re-imagining how the flavors can come to life in a playful, sensorial way, transporting customers into the Jell-O world of jiggly goodness,” according to the release.

“That said, the company has really struggled to reverse the long-term sales decline that has taken hold as palates have become more sophisticated and consumers have become more health conscious,” he said, adding that the better design might “make people take another look,” but “it remains to be seen whether this will convert into sales.”

One of the most noticeable alterations will be the larger and more prominent logo, making a bold statement on the revamped packaging. The packaging itself will be adorned with a captivating array of vibrant colors, ensuring that it stands out on the shelves, catching the eyes of both loyal fans and new customers alike.

Moreover, a crucial aspect of this makeover lies in emphasizing the “zero sugar” appeal of some of Jell-O’s treats. As health-conscious consumers continue to seek healthier options, this focus on low-sugar offerings is a strategic move by Kraft Heinz to meet changing consumer preferences while maintaining the brand’s essence.

In announcing the brand’s new direction, a press release affirmed that the transformation still pays homage to Jell-O’s cherished heritage. Despite the modern and sophisticated aesthetic that the brand is adopting, the playful and colorful roots that have made Jell-O a household name for generations will remain intact.

This evolution marks a momentous occasion for Jell-O, as it embraces a vibrant future while retaining the elements that have made it a beloved snack for families and individuals alike. The refreshed look is not just a mere rebranding but a thoughtful step towards revitalizing the brand’s image, ensuring it continues to resonate with consumers in the ever-changing market. Jell-O consumers can eagerly anticipate the arrival of these exciting changes that are set to reinvigorate their cherished treat, bringing a delightful and contemporary twist to a classic favorite.