Is Kellogg’s jumping the shark with their new Baby Shark cereal?

Baby Shark is a popular YouTube video that has accumulated 3 billion views and counting. The cereal business needs to jump-start its sluggish sales and why not net the latest internet sensation Baby Shark from PINKFONG? Kellogg’s is cashing in on the popularity of this little ditty. The cereal is exclusive to Walmart and Sam’s Club. How apropos for shark week! Great marketing! Too bad it comes out on August 17th at Sam’s Club and mid-September at Walmart.

“We know Baby Shark is a catchy tune that has captured the hearts of many families,” marketing director Erin Storm said in a press release: “New Kellogg’s Baby Shark cereal was created to expand on the joy families feel in a tasty way.”

Fun Fact: Sharks kill about six people a year and cows kill about 22 people a year.