Hi-C Ecto Coolers making hijinks comeback for Ghostbusters: Afterlife

Who are you going to call to quench your thirst? Looking for 10% of fruit juice in your drink? Hi-C Ecto Cooler is back to celebrate the newest Ghostbusters: Afterlife. Technically it is just a rebrand of Hi-C’s Citrus Cooler flavor, which was released in 1965.

There is some sort of hijinks going on at Hi-C. Is it really going out for production? Something is rotten at Coca-Cola. There is not a ghost of a chance, the drink will be out.

Hi-C has now apparently taken to social media via a purportedly official new social media account (it isn’t verified, but the second follower of the account is a Coca-Cola executive and the Ecto-Cooler community seems to believe it’s real) to promote the drink it refuses to produce and sell to customers who want to buy it, posting a retro commercial for the drink while simultaneously noting that it won’t be available for purchase.