General Mills Unveils New Lucky Charms Berry Swirl and More

General Mills is unveiling a range of novel cereal choices across six of its well-loved brands, specifically crafted to meet the evolving preferences of consumers who now view cereal as a delightful snack option. Among these offerings is Lucky Charms Berry Swirl, a delectable variant featuring an array of fresh marshmallow charms infused with the delightful flavors of strawberry, blueberry, and raspberry. This innovative cereal is a testament to General Mills’ commitment to satisfying its discerning customer base’s diverse tastes and snacking habits.

• Trix with Marshmallows brings bunny-shaped marshmallows to the colorful corn-based puff cereal.
• Lucky Charms Berry Swirl contains new marshmallow charms with strawberry, blueberry, and raspberry flavors.
• Reese’s Puffs Peanut Butter Lovers doubles down on its star ingredient, with an “extra dose” of peanut butter in the cereal’s recipe.
• Honey Nut Cheerios Minis capitalizes on the popularity of miniaturized offerings, following tinier versions of Trix, Cinnamon Toast Crunch, and Reese’s Puffs.
• Maple Cinnamon Cheerios Hearty Nut Medley brings sliced almonds and pumpkin flakes into the wintery cereal, while also touting fiber and 33 grains of whole grain per serving.
• And Nature Valley French Vanilla Protein Granola contains 13 grams of protein and is designed to be consumed with yogurt or milk, or on its own as a snack.

The cereal industry experienced substantial expansion during the COVID-19 lockdown, as a surge in home-based breakfast consumption became a prevailing trend. Notably, General Mills responded to this heightened demand by augmenting its workforce, a strategic move aimed at ensuring the timely production and supply of cereals. Concurrently, the pandemic prompted a significant shift in consumer priorities toward healthier eating habits. This shift challenged food and beverage companies, including General Mills, to innovate and introduce healthier alternatives within their cereal product lines. The evolving landscape of consumer preferences thus underscored the industry’s dynamic response to the increased demand and the heightened focus on nutrition during these unprecedented times.