French’s has flipped the world of Classic Yellow mustard – and its iconic bottle – upside down with the launch of its all-new line of Creamy Mustard Spreads. The new products offer mustard lovers that tang that they know and love with a new smooth finish in three mouthwatering, extra spreadable flavors: Creamy Yellow, Sweet Applewood and Honey Chipotle.
To celebrate the launch of the new creamy product line, French’s has partnered with Smorgasburg, operator of the largest open-air food markets in the US, to let mustard lovers try the Creamy Yellow Mustard Spread flavor for free. On Sunday, May 1, 2022, French’s will collaborate with Paper Plate at Smorgasburg Prospect Park, NY and Picnic Sandwich in Los Angeles, CA to allow attendees to sample the thick spread on favorite local fare. At the event, fans also have a chance to get a limited-edition Creamy Mustard Spread Picnic Kit with one-of-a-kind French’s items and three creamy spread flavors*.
“We’re so excited to ‘spread’ the love of mustard across the country by partnering with Smorgasburg. The new Creamy Mustard Spreads perfectly complement any sandwich and are so versatile. Top off burgers, whisk into dressings, add to deviled eggs, or stir into potato, tuna, shrimp or egg salad.” said Jill Pratt, Chief Marketing Officer for McCormick. “They work well as condiments and ingredients.”