Chips Ahoy! made their debut in 1963 and with it, the world was introduced to Cookie Man. What is your super-power? I eat cookies! Just in case, the symbol on Cookie-Man’s chest is the Nabisco symbol from the Cross of Lorraine, which was carried by the Knights Templar during the First Crusade in the 11th century. So we could say he is the Cookie Crusader.
The words “Chips Ahoy!” also feature prominently in a story appearing in Chapter 15 of The Uncommercial Traveller, by Charles Dickens. Dickens relays a childhood tale of a shipwright, named Chips, who is taunted by a diabolical talking rat who predicts the sinking of Chips’ ship: “Chips Ahoy! Old boy! We’ve pretty well eat them too, and we’ll drown the crew, and will eat them too!”.
In the 1960s and early 1970s, Chips Ahoy bags featured comic strips of Cookie Man, a superhero character who subdued various cookie-devouring creatures, such as Fruit Fly, Abominable Snowman, or Big Wig.