Celebrate Hello Kitty’s 50th With Van Leeuwen’s New Ice Cream Flavor!

Sanrio, the iconic global brand behind Hello Kitty, is collaborating with New York City’s renowned Van Leeuwen Ice Cream to celebrate Hello Kitty’s 50th Anniversary. In honor of Hello Kitty’s incredible milestone, Van Leeuwen is unveiling a delightful new flavor: Yummy Berry White Chocolate Truffle Ice Cream. Together, they are launching an exclusive and delectable Hello Kitty 50th Anniversary flavor. This special treat will debut on National Ice Cream Day, Sunday, July 21. However, fans should act quickly—this limited-edition flavor will be available for just one day only, making it a must-try for all Hello Kitty fans and ice cream lovers alike.

Yummy Berry White Chocolate Truffle Ice Cream is available at Van Leeuwen scoop shops nationwide, this special treat features a luscious white chocolate ice cream base infused with vibrant swirls of sweet red raspberry jam, a nod to Hello Kitty’s iconic red bow. As if that weren’t enough, this indulgent flavor is studded with rich truffle brownie chunks for an extra layer of decadence.

But the celebration doesn’t stop there! Van Leeuwen and Sanrio are partnering to give back in a big way. Half of the profits from this limited-edition flavor will be donated to charity, spreading Hello Kitty’s message of friendship and kindness far and wide. Don’t miss out on this delicious and meaningful way to celebrate Hello Kitty!