There is nothing like the sweet aroma of Campell’s soup when entering from the cold. Why not capture that scent with a candle? Get your limited-edition scented candles: Tomato Soup & Grilled Cheese and Chicken Noodle Soup from CAMP.
For generations, Campbell’s has brought smiles to faces and comforting warmth to those looking to thaw out after a day of winter fun. To continue to preserve the magic of winter and create even more family memories this season, Campbell’s has partnered with CAMP, The Family Experience Company, to cook up the perfect recipe that sparks winter joy. The partnership delivers a sensory experience by releasing two limited-edition scented candles: Tomato Soup & Grilled Cheese and Chicken Noodle Soup, paired with a ‘Winter Warmup Guide.’
“No matter where you live, the magic of winter sparks fond memories and inspires new moments of joy,” said Linda Lee, Chief Marketing Officer, Campbell’s Meals & Beverages. “After spending last winter season preserving snow days, Campbell’s is excited to continue our mission of creating family moments and memories for all through our partnership with CAMP. Pairing the aromas of Campbell’s soup-scented candles with the Winter Warmup Guide is the perfect recipe for a day of wintry fun!”
The Tomato Soup & Grilled Cheese candle features notes of roasted tomato, peppercorn and gooey grilled cheese, while Chicken Noodle Soup candle features notes of savory chicken, cloves and buttery crackers. Once the candle has fully burned, a miniature ‘Snowbuddy’ keepsake will be revealed as a memento for families to cherish their newly made winter memories.
“When we create experiences, we focus on whole family fun!” said Tiffany Markofsky, CAMP’s Chief Communications Officer. “Campbell’s knows the importance of bringing families together and CAMP answers the question of what families should do together. These fun soup-scented candles combined with our at-home Winter Warmup Guide will bring play and warmth home this winter. Kids and grown-ups everywhere will craft snowmen out of soup cans, create winter scenes that are both fun and edible and even ice fish indoors!”
The candles tap into the familiar design of Campbell’s limited-time-only, stackable snowman soup cans, which made their debut in 2020 and were inspired by the brand’s snowman commercial, “Snowbuddy.” Campbell’s Chicken Noodle Soup and Tomato Soup can feature the fun snowman artwork and are available at retailers nationwide.