Swedish burger chain MAX Burgers recently launched the new Pepper Jack ‘n’ Chili burger. A burger loaded with flavor and quality ingredients. We wanted to tell the story about the work that goes into crafting a burger like this. That it’s more than just throwing something on a bun, and that burger making is an actual art form. We wanted to highlight the experience and expertise of MAX Burger’s own burger chefs who are responsible for creating new menu items like Pepper Jack ‘n’ Chili. So, we let the talented artist Saga-Mariah Sandberg paint the anatomy of the new burger and we then let MAX Burger’s head chef add his thoughts on the placing of each ingredient. The paintings were then sent to select media and influencers to help share the story, and the news, about the new burger.