Hostess, the iconic brand celebrated for its soft and fluffy Twinkies snack cakes, is launching a new Mystery Flavor Twinkies in an exciting collaboration with content creator Taylor Calmus, popularly known as Dude Dad on social media. These special Mystery Flavor Twinkies will be available exclusively at Walmart for a limited time until October.
“I was so excited when Hostess approached me with the idea of creating new Mystery Flavor Twinkies to help bring joy to families nationwide,” said Taylor Calmus of Dude Dad. “I can’t wait for consumers to get their hands on the new product and see what adventurous flavor they think the crème filling may be.”
Find the Mystery Flavor Twinkies exclusively at Walmart, and share their flavor guesses for a chance to win a year’s supply of Twinkies snack cakes
“Hostess and Dude Dad share in bringing joy into consumer homes, so a collaboration on one of our iconic snacks was a perfect match,” said Chris Balach, vice president, of marketing, Sweet Baked Snacks at The J.M. Smucker Co. “We’re excited for consumers to buy the new Mystery Flavor Twinkies, share them with their family and join in the fun of guessing the flavor.”
To add to the fun, fans are encouraged to follow Dude Dad and Hostess on Instagram for flavor hints. They can participate in a sweepstakes by guessing the mystery flavor. Starting August 1, 2024, consumers can enter the sweepstakes by liking the sweepstakes post on the Hostess Instagram page (@Hostess_Snacks), commenting on their flavor guesses, and sharing the sweepstakes post to their Instagram Stories. Lucky participants will have the chance to win a year’s supply of Twinkies.