New HUBBA BUBBA Mini Gum Looks Like Gum, Tastes Like SKITTLES

New HUBBA BUBBA Mini Gum features a mix of fan-favorite SKITTLES Original flavors, inspiring moments of everyday happiness for gum and candy fans alike.

One of Mars’ most iconic and nostalgia-inducing brands, HUBBA BUBBA, is adding a new, playful product to its lineup – HUBBA BUBBA Mini Gum. The first new gum format from the brand since 1988, this latest innovation stays true to the brand’s bubble-blowing core while giving consumers a fun, new, candy-like taste to enjoy.

New HUBBA BUBBA Mini Gum features a mix of fan-favorite SKITTLES Original flavors, including lemon, strawberry, grape, orange and lime, inspiring moments of everyday happiness for gum and candy fans alike. With its fruity, perfectly poppable pieces, consumers can get creative playing with different flavor combinations and blowing bubbles big and small, just as they do with their other favorite HUBBA BUBBA products.

“At Mars, we’re always listening to our consumers. We’ve consistently heard that our brand fans have a nostalgic connection to HUBBA BUBBA as well as from those who have been begging for a relaunch of SKITTLES gum,” said Maria Urista, Vice President at Mars Wrigley. “We created HUBBA BUBBA Mini Gum to deliver a new SKITTLES cross-over to fans that will bring more variety to the brand and surely spark more moments of fun and play.”

Oh, you didn’t know: Hubba Bubba made its grand entrance in 1979, and owes its catchy name to the exuberant phrase “Hubba hubba,” a favored expression among our military comrades for expressing admiration. The Smithsonian Magazine unveils four whimsical theories. The first traces it back to Chinese aviators collaborating with the U.S. Air Corps, while the second proposes a playful riff on “hubbub.” The third theory hints at a mutation of “hup hup hup,” echoing the commands of drill sergeants. Lastly, the fourth theory presents a twist with the German word “hubsche,” meaning “beautiful,” evoking an aura of allure.

Although none of these theories directly involves bubble gum, the term Hubba Bubba basks in the glow of positivity. The gist? If you’re after gum that elicits a “Hubba hubba,” your quest leads straight to Hubba Bubba’s door!