I Hope You Fail: Ten Hater Statements Holding You Back from Getting Everything You Want

Learn how Slutty Vegan’s founder, Pinky Cole, became the most-successful vegan restauranteur in the world. Her story will inspire readers to keep chasing their entrepreneurial dreams despite years of setbacks.

In her book, Hope You Fail, Pinky takes you back to the moments that seemed hopeless to help you discover how filled with possibility they really were.

We’ve all been told we can’t do it. That we’re not enough. That we grew up in the wrong neighborhood or had the wrong parents or made the wrong choices. That we can’t be anything but a failure. . .What they don’t tell you is that every obstacle and mess-up in your life has only prepared you for success.

Pinky has spent her life dreaming of financial security. After a fire destroyed the New York City restaurant she put everything into the building, she was back to square one, working hard for someone else’s dream. Her life has been a series of lessons that have given her the tools to build a business that drew the attention of some of the world’s top investors.

In addition to her crave-worthy food, Pinky has become popular across America for her empowerment of the Black community in discussions around veganism and for charitable work focused on bringing economic opportunities to communities of color. She graced the cover of Essence Magazine (HERE) and was featured for her wedding in The New York Times

Dedicated to reinventing vegan food culture, Slutty Vegan’s crave-worthy, indulgent menus and joyful customer interactions draw locals and visitors to eagerly wait in now-infamous lines down the block for vegan burgers and more. Sluttified fans include celebrities Snoop Dogg, Justin Timberlake, Jermaine Dupri, Taraji P. Henson, Tyler Perry, Tiffany Haddish, Queen Latifah, etc.

In I Hope You Fail, Pinky tells her own story to empower you in yours. She’ll share her ten counter-intuitive hopes for you, including:

• I hope you don’t believe in yourself. . .because the journey to discovering who you truly are is the key to unlocking the life you want.
• I hope you don’t get that raise. . .because money doesn’t equal respect, but it can show you how much you are truly valued at work.
• I hope the customers don’t show up. . .so you can have the feedback you need to reevaluate your approach and find one that works.

Filled with practical advice and motivational gut punches, I Hope You Fail will teach you how to learn from your WTF moments and find fuel in your losses.

Pinky has taken over Shake Shacks with an exclusive “SluttyShack” burger, launched PETA’s Push for Food Justice, provided life insurance policies to 25,000 Black men, paid rent for local businesses and paid the tuition of 30 Clark Atlanta students. Pinky also purchased a car and life insurance for the family of Rayshard Brooks, who was slain by police outside an Atlanta fast-food restaurant. She is the founder of the Pinky Cole Foundation, which provides a roadmap for black economic progress achieved by creatively leveraging economic opportunities, successful risk-taking, and innovation.

Pinky Cole is a Jamaican American restaurateur and founder of Slutty Vegan, a plant-based burger restaurant chain based in Atlanta. She first became vegan in 2014 and opened her first Slutty Vegan food truck specializing in vegan burgers in September 2018. Now, she has opened restaurants and created the Pinky Cole Foundation, which seeks to empower generations of color to win in life, financially, and in the pursuit of their entrepreneurial goals. Eat Plants, B*tch is her first book.