Everybody needs a side hustle, even Grammy-nominated singer Lil Yachty. He loves pizza so much that he created a new line of premium frozen pizzas. What a way to expand his business portfolio.
Grammy-nominated singer, rapper, and entrepreneur Lil Yachty is taking his love for pizza to the next level with the launch of his first-ever line of frozen pizza, Yachty’s Pizzeria, for sale exclusively in Walmart stores across the country.
Yachty’s Pizzeria is the first offering from Deep Cuts, the U.S. brand for a line of premium frozen pizzas created by Universal Music Group for Brands (UMGB), the brand’s partnership division of Universal Music Group (UMG), and manufactured by Richelieu Foods, a private label company widely known in the food and supermarket industry for its superior array of brand products in the business segments of frozen and deli pizza; and dressings and sauces. Deep Cuts is a brand portfolio that works to create products that are an extension of a musician’s artistry and business portfolio.
“I’ve loved making and eating pizza my whole life, so this is a project I’m really excited about and have been for a long time. We made some wild flavors but there’s still something for everybody. I take my pizza seriously so I’m looking forward to seeing what people think,” said Lil Yachty.
Yachty’s Pizzeria comes in four mouthwatering flavors and features Lil Yachty’s creations that include favorite cheeses, toppings and bold seasonings.
The complete line from Yachty’s Pizzeria, all priced at $6.98, includes:
- Buffalo Style Chicken: Layered with Yachty’s own buffalo ranch sauce and covered in mozzarella cheese, this pizza is topped with spicy chopped buffalo chicken breast and crispy French-fried onions.
- Hot Honey Cheese: Topped with a deep bubbly blend of Mozzarella, Provolone, Monterey Jack, Asiago, Romano, and Parmesan on top of a hot tomato sauce that’s sweetened with real honey.
- Pepperoni & Bacon: A pizza crust that’s crispy on the outside with tender freshly baked dough on the inside covered in delicious, melted mozzarella cheese, smokey bacon, and deep layers of pepperoni.
- Veggie Supreme: Topped with a special mix of bell peppers, mushrooms, onions, and olives, covered with the most real blend of shredded Gouda and Fontina cheeses.
“Yachty’s Pizzeria is an exciting example of a strategic brand extension that both represents the artist’s interest, passion and personality as well as a way to help him expand his business portfolio,” said Richard Yaffa, EVP, Global Brands, UMG. “It’s a thrill to be able to continue to find new ways for our artists to connect with their fans around the world and support these campaigns with best-in-class marketing and creative support.”
Yachty’s Pizzeria is available now nationwide at Walmart.