Tropicana introduces the first “cereal made for OJ” dubbed “Tropicana Crunch” 

Orange juice on cereal. Some call it weird. Some call it breakfast. We… didn’t even know it was a thing,” Tropicana writes. “But turns out, there are totally normal people. amongst us juicing up their cereal bowls. You might be one of them!” The cereal is designed to be “drowned in OJ” and consists of sweet honey almond clusters.

Prior to launching the new cereal, Tropicana asked over 1,000 adults whether they ever put orange juice into their breakfast cereal to confirm earlier findings that 15 million Americans already had — while that number is just a few percent of the national population, Tropicana decided that a “made for OJ” cereal could tap into an underserved market. “Half of the adults who poured OJ over their cereal did so because they thought it looked like it would taste good and more than 1 in 3 (36%) who tried it did so because they love OJ and thought it would be a good combination,”

Tropicana Crunch will be available on May 4th at Tropicana’s dedicated website: TropicanaCrunch.com.