Lucky Charms Teams with Human Torch for Retro Promo
Marvel’s Human Torch lights up Lucky Charms in a $20 Walmart-exclusive retro cereal box with collectible standee, tied to Fantastic Four: First Steps.
Marvel cross-promotion
Pop-Tarts Teams Up With Marvel Studios’ “The Fantastic Four: First Steps”
Pop-Tarts joins Marvel’s Fantastic Four: First Steps promo with limited-edition treats, including a Walmart-exclusive Blue Raspberry flavor and hero-themed designs.