Pepsi unveils slick retro new logo
Pepsi is unveiling a new logo and visual identity system after 14 years that includes a bold typeface, an updated color palette and a signature pulse.
Pepsi is unveiling a new logo and visual identity system after 14 years that includes a bold typeface, an updated color palette and a signature pulse.
In 1970, Gary Dean Anderson a 23-year-old college student who created the recycling logo. It is the most readily recognizable logo in the world.
This clever campaign finding the Pepsi logo inside a logo is the best since Don Draper’s Mad Men. There is a bit of human manipulation, but creative no less.
For many years you have seen the Chiquita Banana logo on bananas but did you know that it was created by Dik Browne? I was not aware of this fact till I read the latest magazine Hogan’s Alley. Can you believe it, the logo is almost 80 years old.