The Pepsi Navy: How Pepsi Acquired 17 Soviet Submarines in 1989
In 1989, Pepsi briefly owned the world’s 7th-largest submarine fleet after buying 17 Soviet subs. Acting as a middleman, it secured expanded Soviet market access.
In 1989, Pepsi briefly owned the world’s 7th-largest submarine fleet after buying 17 Soviet subs. Acting as a middleman, it secured expanded Soviet market access.