With escalating costs, AriZona Beverages continues to still maintain a sticker price of 99 cents a can even 30 years later since 1992. They deserve our praise.
You’ve seen the oversized AriZona Iced Tea “Great Buy! 99¢ ” can everywhere since 1998. How can they afford to make money? The .99 cent can is the advertising budget for AriZona. The cans are everywhere! The cans are advertising for the company. They sell other products in other formats where the pricing is comparable to other companies.