Swoon’s founder Jennifer Ross is a Type 1 diabetic, and she took that as a challenge to create something better. Swoon’s mission is to make people happier and healthier, one drink at a time. Barbie is an iconic brand that continues to reflect the women of today. Together Swoon and Barbie are committed to celebrating and evolving the classics to create a better future.
10% of net sales of Barbie x Swoon Pink Lemonade will support the Dream Gap Project, an ongoing global initiative that aims to give girls the resources and support they need to continue to believe that they can be anything.
“We are beyond excited to be partnering with a brand as iconic as Barbie,” Jennifer Ross, co-founder of Swoon, said in a press release. “Both of our brands focus on celebrating life’s little moments and elevating the everyday things we all do, so we hope this product can be a moment of joy for fans of both of our brands.”
Fun Fact: Barbie’s full name is Barbara Millicent Roberts.