Snoop Dogg announces his new breakfast cereal: Snoop Loopz

new breakfast cereal: Snoop Loopz

It’s all about branding. Celebrities are making more money with associations with other brands besides entertainment. It is no surprise to see Snoop Dogg create a new cereal gracing his well-respected image. Snoop Loopz is gluten-free, sugary, colorful, and full of marshmallows and produced by Broadus Foods, Snoop’s family-owned food product company.

“We’re taking over the breakfast game. When we say more marshmallows we mean, you won’t have to go on a treasure hunt looking for marshmallows in Snoop Loopz,” Master P, who reportedly co-founded new food line Broadus Foods with Snoop Dogg, posted on Instagram this week announcing the cereal. 

new breakfast cereal: Snoop Loopz

Snoop Loopz will be in grocery stores sometime soon, though an official release date has yet to be announced.

Of interest: KAWS’ Monster Cereals return with new designed boxes