It’s all about branding. Celebrities are making more money with associations with other brands besides entertainment. It is no surprise to see Snoop Dogg create a new cereal gracing his well-respected image. Snoop Loopz is gluten-free, sugary, colorful, and full of marshmallows and produced by Broadus Foods, Snoop’s family-owned food product company.
“We’re taking over the breakfast game. When we say more marshmallows we mean, you won’t have to go on a treasure hunt looking for marshmallows in Snoop Loopz,” Master P, who reportedly co-founded new food line Broadus Foods with Snoop Dogg, posted on Instagram this week announcing the cereal.
Snoop Loopz will be in grocery stores sometime soon, though an official release date has yet to be announced.
Of interest: KAWS’ Monster Cereals return with new designed boxes