The RXBAR story is a very simple one. The ingredients are on the front of the packaging in bold large lettering for all to see. Experts said this was suicide for the company. RXBAR took no b.s. and did not listen. This became the charm of the company. Simplicity without a hidden agenda. All plain for all to see. Let the ingredients do the talking.
“It’s how we’ve always described our bars. What’s inside? What isn’t? We think it’s everything you need to know. Industry experts thought it was a big mistake when we put it on our packaging. The logo isn’t clear. No appetite appeal. Hey, we’re not designers, but we held our breath and did it. Haven’t looked back since.”
Fun Fact: One of the earliest energy/protein snack bars was called Space Food Sticks.