Popsicle is debuting a brand-new look for its new SpongeBob SquarePants frozen confection bar, in celebration of everyone’s favorite underwater pineapple-dwelling sponge. The new design is lovingly drawn sketch-style and inspired by the many faces of the iconic character through the years, from the mischievous DoodleBob to the famous Smiley Face SpongeBob. Each of these loveable faces was the muse for the newest treat hitting shelves.
The joy of unwrapping one of these delicious frozen treats is part of the excitement of meeting a brand-new Popsicle version of everyone’s favorite sponge! Available nationwide beginning January 1, 2024, the frozen treats were created in collaboration with Nickelodeon and Paramount Consumer Products and will be sold in six-count packs.
“We were inspired by the many fun faces of SpongeBob SquarePants to create our new sketch-inspired design in a doodled aesthetic. Capturing his silly smile, his loveable nature beams at fans after seeing what’s behind the wrapper. It is JUST as tasty as the original fruit punch & cotton candy SpongeBob single-serve bar,” said Bentley King, U.S. Head of Ice Cream Operations.
“We can’t wait for people to try this new SpongeBob SquarePants frozen creation!” said Priya Mukhedkar, SVP, of Consumer Products, Paramount. “We’re so happy that fans will now have the opportunity to grab a SpongeBob bar at their local grocery store, any time they want.”
The SpongeBob SquarePants frozen confection bar with chocolatey eyes is still available wherever single-serve frozen treats are sold!
To learn more and find out where to get your hands on SpongeBob’s newest look, visit Popsicle.com. Follow Popsicle to join in on the fun on Instagram, Twitter and TikTok.
Oh… you didn’t know: In 1905, the serendipitous invention of the initial popsicle unfolded when an 11-year-old youngster named Frank Epperson inadvertently stumbled upon the delightful combination of flavored liquid and freezing temperatures. Fast forward to the present day, and the popsicle has evolved into a beloved frozen treat, with a staggering two billion units being sold annually. This unexpected culinary discovery by a young mind has blossomed into a ubiquitous indulgence, captivating the taste buds of people around the world and leaving an enduring mark on the frozen confectionery landscape.