Being innovative in the bread business is pretty hard to do considering the limitations of what you can do with a bag or just industry staleness. All the bread has to be nestled in a bag. Not much room for creativity, unless you are Norwegian “Finnish” rye bread maker Solrug. They hired Rami Niemi to redesign the plain old boring bread bag into something cool. Will it entice you to buy the bread? It will definitely get a second look in an aisle of bland bread bags. I’d buy it just for the bag.
Fun Fact: Lars Ulrich, is a big fan of Budgie and visits them when he’s in the UK. Metallica covered Budgie’s song Breadfan for their album Garage Inc. in 1998.
What are Lars Ulrich’s favorite foods?
French food, tuna, sushi, frozen yogurt.