Netflix is expanding its services to include a pop-up restaurant called Netflix Bites. This move indicates an interest in dominating the binge market in both viewing and eating.
Netflix Bites will showcase dishes prepared by renowned chefs associated with the streaming platform. According to reports, a media company named Netflix Bites is set to open a temporary restaurant in Los Angeles on June 30th. Netflix Bites is located in the Short Stories Hotel on 115 S Fairfax Ave, for a sensory feast. The eatery will showcase dishes created by chefs who have appeared on different programs featured on the platform. Netflix Bites will allow guests to savor the culinary creations that have captivated viewers worldwide.
“Netflix is already a destination for beloved food programming, from documentaries to competition shows,” said Josh Simon, the VP of consumer products for Netflix, in a statement. “From episode to entrée, with Netflix Bites we are creating an in-person experience where fans can immerse themselves in their favorite food shows. We are excited to collaborate with these incredible chefs who will bring this vision to life and showcase an array of their delicious menus.”
“Among the chefs participating are Curtis Stone, Ming Tsai, and Andrew Zimmern of Iron Chef: Quest for an Iron Legend; Dominique Crenn of Chef’s Table and Iron Chef; Rodney Scott and Ann Kim of Chef’s Table; Nadiya Hussain of Nadiya Bakes; and Jacques Torres of Nailed It! The mixologists from Drink Masters will also design cocktails.”