Limited-Edition OREOiD Pride Rainbow Cookie Boxes

The first thing you say when a loved one comes out to you is something they will never forget. OREO is proud to continue its partnership with PFLAG National this Pride month with moving artworks alongside limited-edition OREOiD Pride packs. Together, OREO and PFLAG National are encouraging members of the LGBTQ+ community and their families to share their experiences of those first conversations with their loved ones, to inspire, educate, and bring attention to those pivotal first words.

OREO collaborated with four LGBTQ+ artists to bring real people’s “Proud Words” to life in a colorful, powerful way. Zipeng Zhu, Braulio Amado, Kris Andrew Small, and Phædra Charles created the graphic art featuring the first words parents and allies said when a loved one came out, coupled with new, rewritten words layered on top—the words people wish they would have said. 

“This Pride, our mission is to continue the work we’ve done with our partners at PFLAG National by bringing attention to those pivotal conversations one has when they come out to a loved one,” said Olympia Portale, senior brand manager, OREO Equity. “That’s why OREO is bringing real people’s words to life in an important, proud and powerful way.”

“Finding the right words to say can be challenging for LGBTQ+ people and their families, especially during those first coming-out conversations,” PFLAG National representative Brian K. Bond said. “PFLAG has spent nearly 50 years helping families navigate those challenges, because family support and acceptance are critical to the health and wellbeing of LGBTQ+ people.” As part of Oreo’s continued partnership with PFLAG National, the brand will also donate $50,000 to “support the organization’s mission of bringing LGBTQ+ people, families, and allies together to celebrate and support one another.”