My tastebuds are having a hard time trying to figure out how macaroni & cheese ice cream would taste like. This unholy union has happened and the results are favorable according to social media outlets.
This summer, Kraft Macaroni & Cheese is bringing together two of life’s greatest pleasures: ice cream and macaroni & cheese. For the first time ever, Kraft Macaroni & Cheese will launch a limited-edition ice cream in partnership with Brooklyn-based Van Leeuwen Ice Cream, the cult-favorite brand known for making decadent and delicious ice cream and vegan ice cream with just a few ingredients. The brands collaborated to turn the comfort of Kraft Macaroni & Cheese into the ultimate summer treat with no artificial flavors, preservatives, or dyes. The Kraft Macaroni & Cheese ice cream will be sold at Van Leeuwen scoop shops and online starting July 14, National Macaroni & Cheese Day, while supplies last.
To create the creamy treat, Van Leeuwen churned the familiar, cheesiness of Kraft Macaroni & Cheese into their ice cream made with only a few ingredients. The result? A cool, creamy scoop of ice cream that brings that comforting, nostalgic feeling from a warm bowl of Kraft Macaroni & Cheese.
“We know that there is nothing more refreshing on a hot summer day than ice cream. That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of KraftMacaroni & Cheese we all grew up with,” said Emily Violett, Sr. Associate Brand Manager for Kraft Macaroni & Cheese. “As big fans of Van Leeuwen, we knew they’d be the perfect partner to create this ice cream with us. Not only does it taste delicious, but it’s also made with high-quality ingredients and contains no artificial flavors, preservatives, or dyes just like our Kraft Macaroni & Cheese.”
The Kraft Macaroni & Cheese ice cream will be available online for order on vanleeuwenicecream.com while supplies last at a cost of $12 for a pint starting at 11 am ET on July 14. The limited-edition flavor will also be available at all Van Leeuwen stores across the country (NYC, LA & Houston) starting July 14 while supplies last.