To capture the magic of homemade treats and cinnamon sugar sweets, Snap Crackle and Pop created an all-new snack complete with fluffy marshmallows, golden butter and a sprinkle of warm cinnamon: Rice Krispies Treats HOMESTYLE Cinnamon Sugar.
Few things in life are better than being wrapped up in a warm hug or enjoying a little snack reminiscent of childhood, and this new flavor delivers on both. Rice Krispies Treats HOMESTYLE Cinnamon Sugar brings a flavorful new twist to the ooey-est, gooey-est snack, now topped with a delicious dusting of cinnamon sugar and with extra marshmallows folded into every bite.
Inspired by the marshmallow-packed homemade creations in kitchens nationwide, Cinnamon Sugar joins existing Rice Krispies Treats HOMESTYLE flavors: Original and Chocolate. The best part? Each HOMESTYLE bar is still 50% bigger compared to the original snack, so fans will get a true taste of home in every bite — without any prep work.
“Whether you’re a busy parent packing lunchboxes or a grown-up kid craving a taste of childhood, fans can enjoy this deliciously sticky, simple snack any time of day and be transported to a homey kitchen in just one bite,” said Heidi Ray, Senior Director of Brand Marketing for Kellogg’s Portable Wholesome Snacks. “What’s more, this is the first-ever Cinnamon Sugar flavor for our Rice Krispies Treats brand, and we’re excited to add it to our beloved line of HOMESTYLE bars.”