In celebration of Magic: The Gathering’s 30th anniversary, HOT POCKETS is teaming up with the legendary card game to fill fans’ virtual (hot) pockets with custom in-game content.
Fans of HOT POCKETS and Magic: The Gathering alike are encouraged to snap pictures of their receipts and submit them to HotPockets.com/MTG for special codes, which can be redeemed for exclusive content on Magic: The Gathering Arena, the digital version of the game.
Stackable in-game content includes a themed deck featuring Vivien on the Hunt, a new Vivien planeswalker avatar, new Vivien planeswalker card sleeves and a 2,000 experience bonus for your Mastery Pass, as well as the IRL reward of the delicious flavor of HOT POCKETS. (US, 16+; Terms apply.) For more information and a full look at the available custom content, check out HotPockets.com/MTG.
In honor of Magic: The Gathering’s 30th anniversary, HOT POCKETS is offering several different colors of its packaging. Keep an eye out for the white, blue, red and green packaging when shopping, as each limited-edition HOT POCKETS box features an iconic mana color and planeswalker from the game. Here is a breakdown of every available pairing:
– White Mana/Gideon = HOT POCKETS Italian Style Meatballs & Mozzarella
– Blue Mana/Jace = HOT POCKETS Philly Steak & Cheese
– Red Mana/Chandra = HOT POCKETS Premium Pepperoni Pizza
– Green Mana/Vivien = HOT POCKETS Hickory Ham & Cheddar
Savvy Magic: The Gathering fans will notice one color is missing, but have no fear (unless you’ve been playing since Tenth Edition, then you might have a Fear lying around) — black mana HOT POCKETS are coming soon to complete the set. Fans are encouraged to stay vigilant for when this mysterious new box, veiled in secrecy, drops in May, exclusively at participating Walmart locations across the country.
“HOT POCKETS and gaming have gone hand-in-hand for generations, which is why it was a no-brainer to reward fans of both Magic: The Gathering and HOT POCKETS,” said Bryan Waddell, Brand Marketing Manager, HOT POCKETS. “We hope fans, new and old, enjoy the stackable in-game content that comes with this celebration – with more to come from us in May.”
The custom HOT POCKETS and Magic: The Gathering packaging and the opportunity for exclusive in-game content will run until June 30, 2023, with more 30th anniversary celebrations between the two brands coming up throughout the year.
“Gaming and HOT POCKETS is an iconic pairing,” said Elaine Chase, VP of Marketing & Commercial, Magic: The Gathering. “We’re thrilled to celebrate Magic: The Gathering‘s 30th Anniversary together with custom in-game content available with every box of limited-edition HOT POCKETS.”
Fun Fact: In 2022, Magic: The Gathering exceeded $1 billion in revenue for the first time for Hasbro. It is the top money maker for Hasbro.