Kellogg’s is releasing cereal for “Hocus Pocus 2”

There’s a new magical limited edition cereal from Kellogg’s to celebrate the release of “Hocus Pocus 2” on September 30, 2022.

The company said, “Oh, look, another glorious morning to enjoy Kellogg’s latest collaboration, this time bringing a spooky twist to breakfast ahead of the highly anticipated sequel Hocus Pocus 2 streaming only on Disney+ on September 30th. Hop on your broomsticks and grab your spoons because this fall, fans can celebrate the Sanderson Sisters at breakfast with new Kellogg’s Disney Hocus Pocus 2 cereal.”

“The delicious berry brew flavor of Kellogg’s Disney Hocus Pocus 2 cereal will enchant you. Each bite contains mixed berry flavors with purple, orange, and yellow star-shaped pieces topped with green and purple flecks reminiscent of the Sanderson Sisters’ robes.” 

“Disney’s Hocus Pocus has been a part of family Halloween traditions for years,” said Sadie Garcia, Director of Brand Marketing at Kellogg All Family Cereal. “Now, with Kellogg’s Disney Hocus Pocus 2 cereal, families can celebrate spooky season alongside the Sanderson Sisters as they return on Disney+ this fall.”

Kellogg’s also teased “something even more magical and exclusive,” coming to Walmart.com in October.

“Hocus Pocus 2” will premiere exclusively on Disney+ on September 30, 2022. In it, the Sanderson Sisters return to present-day Salem and take on the teenagers who dared to evoke them.

Kellogg’s Disney Hocus Pocus 2 cereal will be available at retailers nationwide for a limited time starting in August for a suggested retail price of $4.29 for a 7.7-ounce box and $5.29 for a 12-ounce box.