Froot Loops is releasing a Sweethearts themed cereal with heart shaped cereal

Spread your love this Valentine’s Day with Kellogg’s new Froot Loops Sweethearts. The heart-shaped sweetened multigrain cereal should be a hit with the classic Froot Loops flavor. This is the first new limited edition Froot Loops variety to feature the recently redesigned Toucan Sam.

Toucan Sam became the mascot for Froot Loops cereal in 1963. The cartoon character was created by Manuel R. Vega and originally voiced by Mel Blanc, using an ordinary American accent. Blanc’s original commercials were noted for their use of Pig Latin (referring to the cereal as OOT-fray OOPS-lay).