Burt’s Bees has joined forces with Hidden Valley Ranch to infuse the irresistible taste of ranch and buffalo wings into your go-to lip balm, just in time for game day. Immerse yourself in a game-long experience of swiping on bold flavor combinations that moisturize your lips. This collaboration is a perfect convergence of two brands deeply cherished by fans, precisely during a season when lips tend to become dry, and traditional game-day fare revolves around the iconic wings.
Fans can acquire a special 4-pack of Burt’s Bees lip balm, featuring exclusive flavors inspired by Hidden Valley Ranch, Buffalo Sauce, Crunchy Celery, and Fresh Carrot. This limited-edition offering is only available while supplies last, and perfectly timed for game day. The collaboration promises to seamlessly blend the rich essence of the ranch with prolonged lip hydration throughout the day.
“We are officially in wing eating season, which feels right at home for Hidden Valley Ranch,” said CC Ciafone, Marketing Director at Hidden Valley Ranch. “As we inch closer to the biggest wing consumption day of the year, we look forward to teaming up with Burt’s Bees for this never-been-done-before collab – and our first foray into the beauty category!”
What started as an April Fools social post joke becomes reality
“This all started with an April Fools social post featuring Hidden Valley Ranch lip balm,” stated Mariah Eckhardt, General Manager at Burt’s Bees. “Fans responded so enthusiastically. So, for an exciting, limited release, we’re bringing together two fan favorites—Burt’s Bees lip balm and Hidden Valley Ranch. This delightfully unexpected union comes just in time for dry lip season and game day.”