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Barilla plays cupid with new heart-shaped pasta

    Barilla heart shaped pasta love

    Barilla the pasta producer has the perfect solution for this Valentine’s Day. They say that the way to a man’s heart is through his stomach. You can celebrate Valentine’s Day with your loved ones with Barilla’s unique heart-shaped pasta. Have your own private “Lady and the Tramp” moment. The Barilla Love Pasta Kit seems like a fun way for the family to have a little fun without breaking the piggy bank.

    Barilla, the world’s leading pasta producer, is introducing a new limited-edition, heart-shaped pasta cut, Barilla Love, to bring loved ones closer together in the kitchen this Valentine’s Day. Fans across the country can celebrate the holiday with this shape, making a home-cooked meal that conveys a sign of love.

    noodle shape pasta

    The Barilla Love shape is inspired by one of Barilla’s 35 beloved and iconic pasta cuts – Mezzi Rigatoni – which offers ridges to improve sauce retention. Made using Barilla’s signature Blue Box recipe, Barilla Love features the best ingredients and cooks to perfect al-dente taste and texture every time, delivering on the uncompromising quality and trusted legacy of Barilla.

    “Each pasta shape has a story. For us, reimagining our iconic Blue Box pasta line to include this charming shape is one other way pasta enthusiasts can celebrate their love for one another and their love of pasta,” said Melissa Tendick, Vice President of Marketing, at Barilla Americas. “There is no better way to show you care than through cooking, and we’re looking forward to seeing our fans create authentic, delicious Italian meals at home this Valentine’s Day.”

    The Barilla Love Pasta Kit comes equipped with one box of Barilla Love, Barilla Valentine’s cards, and swag to assist in preparing a dish that is truly made with love. Additionally, kits will include beloved Barilla recipes that pair perfectly with the cut and are fun and easy to make.

    Fun Fact: According to the International Pasta Organization, there are over 600 different shapes of pasta besides standards such as spaghetti, Fettucini, and lasagna.

    Print an official Valentine’s Day Release Contract.