Hot New McCafé Coffee in Festive Doodles Holiday Cups

Doodles, a cutting-edge entertainment company, has partnered with McDonald’s to roll out the McCafé holiday cups campaign, aptly titled “Good Mornin.” As part of this festive collab, customers who purchase McCafé beverages through the McDonald’s app can enjoy an interactive digital experience called “pack ripping.” Each digital pack reveals a treasure trove of exclusive Doodles x McDonald’s items, including unique character accessories, digital wearables for Doodles avatars, and special access to animated content on Doodles’ Stoodio platform.

“When you think about beloved brands that bring people together, McDonald’s immediately comes to mind,” says Julian Holguin, chief executive officer, of Doodles. “This partnership spans music, animation, collecting culture and online communities. It is a natural evolution of McDonald’s rich tradition of creator and brand collaborations. We’re excited to bring a fun experience to our community, introduce millions of fans to Doodles and spread some joy with morning coffee this holiday season.” 

But the excitement doesn’t stop at the holiday cups. The “Good Mornin” campaign expands beyond the beverages, offering fans a variety of ways to engage with the collaboration, making it a celebration that brings joy both in-store and online.

• Surprise Digital Collectibles: Through the McDonald’s app, customers who purchase any hot McCafé beverage can unlock exclusive McDonald’s x Doodles digital wearables for avatar customization in the Doodles Stoodio, including limited-edition holiday accessories and character outfits. 

• Pack Ripping Experience: Each hot McCafé beverage purchase through the McDonald’s app gives fans a unique code to redeem in the Doodles Stoodio. There, fans will experience the excitement of opening digital packs containing unique collectibles, with each pack revealing different items from the McDonald’s x Doodles digital collection (limited to one pack per account). 

• Exclusive Merch Drop: A limited-edition collection of co-branded apparel and accessories featuring collaborative designs that blend McDonald’s beloved characters with Doodles’ signature artistic style. 

• Holiday Soundtrack: ”Good Mornin’,” a special track by rising star Marley Bleu, produced by iconic musician and former McDonald’s crew member Pharrell Williams and inspired by internet culture and viral “GM” memes. The official music video is expected to be released in early December. 

“It may not be the first thing you think about when you talk about McDonald’s, but coffee is an integral part of the McDonald’s experience,” says Tariq Hassan, chief marketing and customer experience officer, at McDonald’s USA. “Over the years we’ve continued to prioritize enhanced flavor, experience and even sustainability of our delicious coffee. This year, we’re making our coffee even more special by giving our seasonal packaging a fresh and unexpected collaboration with Doodles, the perfect partner as so much of their content revolves around mornings and coffee moments. The Doodles’ fanbase has fantasized about a McDonald’s collaboration for a long time, and it’s only fair to say THEY made it happen: we could not be more pleased to make our fandoms collide. Beyond the web3 scope, we chose Doodles because they are an agent of change in the cultural landscape, and they span beyond digital assets – an entertainment brand in itself with a fearless community we cannot wait to interact with and more importantly, bring to more people across the U.S.”