DiGiorno is joining forces with Marvel Studios’ Deadpool & Wolverine, in theaters July 26, for what can only be described as a chaotic good cinematic universe takeover.
DiGiorno is unveiling new, limited-edition pizzas inspired by Marvel Studios’ Deadpool & Wolverine and will take over the frozen aisle at retailers nationwide starting June 2024. What does crazy taste like? Cheesy. Spicy. Saucy. Wildly inappropriate – these pies come in four DiGiorno Classic Crust Pizza varieties:
With a slice of chaos and a mouthful of mischief, DiGiorno is bringing the goods straight to pretty, movie-going, pizza-loving pie holes nationwide.
The Wade Special: A sweet and salty combo not just for mercs, made with pineapple and black olives to pay homage to Wade Wilson’s pizza in the first movie.
Gimme Chimi: A chimichanga-inspired pizza fiesta for your tastebuds and topped with spicy cumin sauce, beef topping, jalapeno, and cheddar & mozzarella cheeses.
Spicy Wolvie Pie: Crafted with Wolverine and other meat lovers in mind, this pie is stacked with pepperoni, chorizo and bacon.
Maximum Pep: Made with maximum flavor and zero regrets – just like Deadpool’s decisions – Maximum Pep is piled high with sliced and diced pepperoni.
“DiGiorno is always looking for ways to tap into mainstream culture by pushing culinary boundaries through unique innovations and flavors, from our recent Thanksgiving Pizza to our all-onion ‘cry-pie,’ and we are now introducing our latest, most chaotic pies yet,” said Kimberly Holowiak, Senior Brand Manager for DiGiorno. “This summer, we’re taking it up a notch by teaming up with Marvel Studios’ DEADPOOL & WOLVERINE to create limited-edition pizzas that fans won’t want to miss—so we encourage fans to get them while they can.”
“No matter if you are a die-hard pizza stan or movie fan, consumers are constantly on the hunt for unique and bold ways to engage with brands they love, so we wanted to show up big with a movie collab that fits just like a glove (or mask),” Holowiak added.