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Ritz: Win a $100K 24K Gold Bar, Inspired by Butter!

    In my mind, the familiar voice of actor William Devane, urging viewers to consider the security of investing in gold through Rosland Capital, as though their very lives depended on it. Meanwhile, I can envision him selling Ritz Crackers in its latest culinary delight: the Limited-Edition Buttery-er Flavored Crackers, inviting snack lovers to embrace a life of heightened indulgence with each buttery-er bite. These crackers, infused with an extra layer of buttery richness, promise to redefine snacking luxury across the nation.

    To celebrate the opulence of this new cracker sensation, Ritz Crackers joins forces with the esteemed jewelry designer Greg Yüna. Together, they craft a symbol of lavishness: a 24-karat solid gold bar fashioned in the likeness of a stick of butter, its value soaring to an impressive $100,000. This gleaming masterpiece becomes the ultimate prize for those who fully embrace the ethos of ‘Living Buttery-er’, offering fans a chance to savor the taste of luxury in more ways than one.

    The RITZ Buttery-er Crackers capture the buttery flavor that fans know and love, elevating the flaky and irresistible crackers with an extra boost of decadence in every bite.

    The limited-edition Ritz Buttery-er Crackers, with an SRP of $4.29, will be available at retailers nationwide starting April 29, 2024. To participate in the promotion, fans can showcase their Buttery-er selves by creating a TikTok video using the Live Buttery-er TikTok effect created by the RITZ brand starting May 1st at 12:00 a.m. ET and ending May 20th, 2024, at 11:59 p.m. ET. To enter, fans should post their video to TikTok and in the caption tag @theritzcrackersofficial and include the hashtags #livebutteryer and #RITZcontest.