Back on August 28, 1898, in the charming town of New Bern, nestled in the heart of North Carolina, an inventive pharmacist by the name of Caleb Bradham made a significant decision. He chose to rebrand his well-loved non-alcoholic digestive concoction, previously known as “Brad’s Drink,” into something that would eventually resonate with people worldwide – “Pepsi-Cola.” Now, a whopping 125 years have passed, and Pepsi has metamorphosed into an iconic global emblem, etching its presence in the annals of popular culture. And today, as we stand on the cusp of a new era, Pepsi is poised to embrace the future while remaining deeply rooted in its illustrious past. This pivotal moment sees the unveiling of the brand’s fresh logo, gradually making its way onto the shelves of stores across the nation.
Caleb Bradham’s journey, which started in the quaint town of New Bern, has now become an extraordinary story of innovation, resilience, and triumph. In the late 19th century, he was not merely crafting a fizzy beverage; he was formulating the blueprint for a global phenomenon. The decision to rename “Brad’s Drink” as “Pepsi-Cola” was the spark that ignited the brand’s meteoric rise, forever altering the landscape of the beverage industry.
Fast forward to the present day, and the world has witnessed Pepsi’s evolution into an international cultural icon. Its name and logo have become synonymous with refreshment, indulgence, and a sense of unity that transcends borders and languages. The very essence of Pepsi embodies the spirit of innovation, as it has consistently adapted and reimagined itself to cater to the changing tastes and preferences of its diverse consumer base.
Now, as Pepsi embarks on the dawn of a new era, it does so with a profound respect for its rich history. The brand’s new logo is more than just a visual refresh; it is a symbol of its commitment to evolving while staying true to its heritage. This subtle transformation represents Pepsi’s determination to remain at the forefront of the beverage industry, offering consumers the same refreshing taste and quality they have come to cherish over the years.
As the new logo starts to grace the shelves of stores across the nation, it signifies not just a change in appearance but a continuation of the legacy that began in New Bern, North Carolina, 125 years ago. It’s a testament to the enduring power of innovation and a reminder that even the most iconic brands must adapt and evolve to remain relevant in an ever-changing world. Pepsi’s journey is far from over, and with each passing year, it continues to quench the thirst for refreshment and the desire for timeless experiences.
In honor of its 125th birthday, Pepsi will celebrate its iconic history where it has lived at the center of pop culture – in sports, music, and entertainment – and look ahead to the brand’s next 125 years. On August 28 the brand will start the party by offering free Pepsi to everyone across the U.S., and over the course of the 125 days leading up to New Year’s Eve, the brand will launch 125 various types of programming including immersive events, social content moments and giveaways. Each touchpoint and its corresponding programming will revisit and reimagine the impactful and culture-driving moments fans have cherished throughout the brand’s rich history just as the new Pepsi logo, which pays homage to past brand looks, comes to life for consumers wherever they shop, dine, play and scroll, ushering in the next era of culture-defining moments.