Ice-Cream in a box?

Boxed in ice-cream!

Not quite ready for prime-time yet. Ice-cream in the box? I love the idea! Please, can we have some more?

Rethink created this vibrant branding and packaging for “Not Vanilla” a full-fledged campaign designed to draw tourists to visit Ottawa, Canada.

The ice cream flavours were provided by MooShu in Ottawa.