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Ice-Cream in a box?

    Boxed in ice-cream!

    Not quite ready for prime-time yet. Ice-cream in the box? I love the idea! Please, can we have some more?

    Rethink created this vibrant branding and packaging for “Not Vanilla” a full-fledged campaign designed to draw tourists to visit Ottawa, Canada.

    The ice cream flavours were provided by MooShu in Ottawa.