In honor of the USA Mullet Championships, Fritos, the versatile corn chip from Frito-Lay, is supporting the love for the iconic hairstyle by providing 1,000 free mullet haircuts in August, until supplies last.
“People express themselves with their hair, and since we’re seeing this tremendous resurgence of the mullet hairstyle, we’re excited to help people embrace their individuality by making it easier than ever to rock this epic look while enjoying an iconic snack like Fritos,” said Tina Mahal, senior vice president of brand marketing at Frito-Lay. “As the brand that’s all about authenticity and comfort in being yourself, we’re on a mission to help our fans go with the flow – literally – this summer with our Free Fritos Flow Fridays at every Floyd’s Barbershop location nationwide.”
Every Friday through August 25, mullet fans can book a free Fritos Flow mullet haircut at all Floyd’s locations across the country. Those interested can reserve their spot by visiting floydsbarbershop.com and selecting the Fritos Flow Mullet when booking their highly recommended appointment. Fans with the boldest and most daring mullets can either enter the USA Mullet Championship for the chance to win $10,000 or share a photo on social media for a chance to win a year’s supply of Fritos.
“Mullets are back! We’ve been seeing an uptick in the number of customers requesting them, and we want to embrace that,” said Patrick Butler, senior director of creative and technical education at Floyd’s Barbershop. “That’s why we’re so excited to team up with Fritos to help make it the hairstyle of the summer by providing free mullet cuts at all our locations every Friday in August. Because of how in demand this haircut has been, we anticipate appointments booking quickly, so get yours while you can!”
Show Off Your Flow for a Chance to Win
Fans who got a Fritos Flow haircut or are already rocking a mullet can show off their ‘do in two ways for a chance to win:
- Enter the various USA Mullet Championship competitions open in August for the chance to win the first-ever $10,000 Mane Event cash prize presented by Fritos, the Official Snack Sponsor of the USA Mullet Championship. Three competitions are open in August, including the 18+ Men’s (virtual), 55+ Men’s/Women’s (virtual), and 18+ Men’s/Women’s live event at the Illinois State Fair on August 12. To register for the competitions, visit www.mulletchamp.com.
- Share their Fritos Flow on social media for a chance to win a year’s supply of Fritos. To enter, fans can post a photo of their mullet on Instagram tagging @officialfritos with #FritosFlow and #Sweepstakes. For more information and official rules, see here.
“We believe no mullet is created equally, and all mullets should be celebrated,” said Kevin Begola, founder of USA Mullet Championships. “By teaming up with Fritos, a brand almost as classic and timeless as the mullet, we’re able to make this year’s competition the biggest one yet. We also love that we’ll be seeing even more mullets in the wild this summer because of this campaign.”
For more information on the Fritos brand, including recipe inspiration, follow Frito-Lay on Twitter, Instagram, and Facebook, or visit www.fritos.com.
Fun Fact: The hairstyle known as the “Mollet” was initially popularized by French fashion expert Henri Mollet in the early 1970s. However, it didn’t gain much mainstream attention and was primarily limited to the underground dance scene in France. Later on, the style was revived by well-known TV personalities like Pat Sharp and the name was changed to “Mullet” after being anglicized.