Have you heard? Coca-Cola and Riot Games have collaborated to create a new flavor called Creations Ultimate, which is now available on store shelves. It’s now available on store shelves. Give it a try!
Coca-Cola has teamed up with Riot Games, the creators of League of Legends, to offer customers the opportunity to experience the thrill of leveling up in real life. This game feature unlocks new abilities or higher rankings of existing abilities. Coca-Cola Ultimate boasts a unique flavor inspired by various aspects of the League of Legends universe.
According to a statement released by Coca-Cola, they will be launching a new soda called Coca-Cola Ultimate. The inspiration for this drink comes from the widely popular video game, League of Legends. Interestingly, this marks the first instance of Coca-Cola collaborating with a gaming company to develop a flavor.
“This collaboration with Riot Games allows us to continue elevating the Coca-Cola Creations platform with a brand new flavor that reinforces our shared mission to put fans and players at the forefront of everything we do,” Oana Vlad, senior director of global strategy at Coca-Cola, said in a statement.
“We’re excited for players to taste the new +XP flavor, a unique and bespoke collaboration with Coca-Cola, a globally recognized brand loved by millions,” said David Mulhall, Head of Business Development and Partnerships at Riot Games. “They share many of the player-focused values we have at Riot, and we are honored to be the first gaming collaboration for Coca-Cola Creations.”
“To celebrate the launch, Coca-Cola is dropping real-life League of Legends Nexus Crystals in cities throughout the world, including Los Angeles, Shanghai, and Mexico City, bringing passionate communities of fans together to celebrate and taste Coca-Cola Ultimate. Another customizable digital experience will be added to the Coca-Cola Creations Hub, allowing players to see themselves in their Ultimate form. By taking a selfie, gamers will be able to transform into cinematic gaming heroes and discover their own gaming Ultimate journey.
Starting today, League of Legends players can unlock limited edition Ultimate emotes in-game through a series of missions. The first mission will go live in League of Legends on June 7 at 1 p.m. ET/10 a.m. PT and will be activated in order, as they’re completed. The Ultimate emotes will be available to unlock until July 18 at 11:59 p.m. PT.”