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Michael J. Price.

Cup Noodles 50th Anniversary 1

Use Your Noodle: Cup Noodles celebrates 50 Years of originality with the search for the next great food innovator contest

    Nissin Foods, the inventor of Cup Noodles, celebrates its 50th anniversary by calling on all budding culinary minds to submit original ideas for the “Use Your Noodle” innovation contest, which acknowledges the creative, unconventional possibilities in the food industry starting on Sept. 18 – the brand’s birthday. Submissions will be judged based on creativity, originality, and quality by acclaimed teen chef and social media talent Eitan Bernath and Nissin Foods President and CEO Michael J. Price.