Kellogg’s Frosted Flakes celebrates the year of the tiger and Tony’s 70th Birthday
It’s a gr-r-reat year to be a tiger! Beginning February 1, the Lunar New Year marks the Year of the Tiger – a year that also commemorates the 70th birthday of Tony the Tiger, Kellogg’s Frosted Flakes’ beloved mascot. To give “paws” to this joint celebration, Kellogg Canada is introducing special-edition Frosted Flakes Lunar New Year packaging featuring traditional celebratory designs in vibrant red and gold. The celebratory cereal box honours those born under the tiger sign who are known for being active and adventurous, just like Frosted Flakes’ very own Tony.