Is Kellogg’s jumping the shark with their new Baby Shark cereal?
Baby Shark is a popular YouTube video has accumulated 3 billion views and counting. The cereal business needs to jump-start their sluggish sales and why not net the latest internet sensation Baby Shark from PINKFONG. Kellogg’s is cashing in on the popularity of this little ditty. The cereal is exclusive to Walmart and Sam’s Club. How apropos for shark week! Great marketing! Too bad it comes out on August 17th at Sam’s Club and mid-September at Walmart.