Jack Daniel’s and Coca-Cola’s new ready-to-drink pairing has finally made it out to vendors who carry alcoholic drinks. This should prove to be a winner considering that the popular drink mix is a no-brainer for both brands. What took so long? Brown-Forman Corporation, the largest American-owned spirit and wine company brought together Jack Daniel’s & Coca-Cola’s new ready-to-drink mix.
Jack Daniel’s and Coca-Cola’s new ready-to-drink was announced last summer but they’re now showing up in stores along with a few other new alcoholic beverages like the new Sunny D and Mountain Dew RTDs.
The can and packaging, which will feature two of the world’s most recognizable and valuable trademarks in Coca‑Cola and Jack Daniel’s, will include clear responsibility symbols stating that it is to be enjoyed only by consumers of legal drinking age. Jack Daniel’s & Coca‑Cola RTDs will adhere to responsible marketing practices held by Brown-Forman and The Coca‑Cola Company.
RTD stands for ready-to-drink, which means that drinks are premixed and ready for consumption. They are a convenient option that allows consumers to enjoy alcoholic beverages or pre-made cocktails at home or on the go. Typically, these drinks have lower alcohol content than spirits and some beers.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Lawson Whiting, CEO and President of Brown-Forman Corporation, the largest American-owned spirit and wine company. “Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel’s RTD more than 30 years ago. Coca‑Cola perfectly complements Jack Daniel’s and our existing RTD offerings, enabling us to accelerate expansion and continue to grow our business around the world.”
“We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company, and that includes new products with our iconic Coca‑Cola brand,” said James Quincey, Chairman and CEO of The Coca‑Cola Company. “We are excited about our new relationship with Brown-Forman and look forward to the introduction of Jack Daniel’s & Coca‑Cola.”